Western Australia start-up Greenskin Wine has launched the nation’s first 100-per-cent recyclable, resealable, glassless approach to get pleasure from wine completely wherever.
Founders Mike Davies and Kim McKee have launched 750ml plastic delicate pouches which take lower than 20 per cent of the power wanted to produce a standard glass wine bottle. Furthermore, an empty pouch weighs lower than 60 per cent of a bottle making it extra environment friendly to ship in phrases of emissions.
The pouches are bought on-line in cartons of six, every together with a pay as you go mailer bag so shoppers can return the empty pouches to Greenskin’s recycling associate, RedCycle in a closed-loop resolution.
Davies says Greenskin Wine is disrupting the wine-packaging business whereas offering an actual resolution to the present glass bottle disaster.
“We knew we weren’t the only wine lovers embarking on land and sea adventures who find traditional bottles heavy, bulky, breakable, and very inconvenient to dispose of during and at the end of your adventure,” Davies stated. “After storing, carrying, drinking, and disposing of more than our fair share of glass bottles, we wanted to create a product that was not only better suited to the great outdoors but kinder to it. Going glassless was our answer.”
Davies has labored in the wine business for greater than 40 years, for labels together with Tyrells, Chapel Hill, and Katnook Estate, earlier than organising his personal award-winning Margaret River vineyard Sandstone Wines and later creating Portavin, which grew to turn out to be Australia’s largest impartial wine packaging enterprise.
Key to the success of the pouch idea since its launch on 1 April was making certain the wine inside was of top quality. Davies and McKee chosen high-quality, small runs of wine from revered Western Australian wine producers for his or her first providing to the market.
“We are mindful of the damage that could be done by filling a new packaging format with sub-standard wine and have been careful not to take that risk,” Davies stated.
“Forget your disturbing goon-bag memories of yesteryear, this is all about premium quality wine in a convenient, eco-friendly package,” McKee added, conceding that a number of individuals had initially knocked the plastic bag idea for packaging wine – one thing beforehand the area of four-litre boxed finances wines.
“Yes, goon bags have been around for years, but they have never been 100-per-cent recyclable or filled with premium-quality wine,” McKee stated.
The preliminary Greenskin Wine pouch-packed vary contains Sauvignon Blanc Semillon, Chardonnay, Rose, Pinot Noir, Syrah and a Cabernet Merlot sourced from WA.
“We’ve designed every pouch to meet our stringent quality standards, so you can expect the same great body, texture and mouthfeel you would get from wines packaged in traditional glass bottles,” McKee stated. “Once people have ordered and tried the wine, all feedback has been positive to date. We have not received one negative comment about the wine quality, or the packaging.”
Because Greenskin Wine is producing solely small batches of premium-quality wines, the wholesale mannequin, together with exports, just isn’t on the radar for now, the corporate specializing in its online-only direct-to-consumer mannequin.
This story first appeared in our sister publication Inside FMCG