I used to be nonetheless in highschool once I began my profession as a contract videographer and photographer, so it’s honest to say that creativity has at all times been a giant a part of my working life. However, as my profession progressed, I discovered working on my own troublesome; I used to be craving for the artistic collaboration that I had with my friends in highschool. Hence, it wasn’t lengthy earlier than I joined a artistic shared house (earlier than the days of WeWork and the like). There, I witnessed the energy of creativity in a gaggle setting, the place the potential for problem-solving and peer suggestions added immense worth.
Shortly after, a couple of of those friends and I observed a rising area of interest between full-scale video manufacturing and freelancers. We discovered there was a energy in numbers (even when solely two or three individuals) that gave us an edge, it was the excellent steadiness between various artistic views whereas nonetheless providing flexibility. So, we took the plunge and began a enterprise, discovering purchasers to be very receptive.
Gone are the days the place businesses get forward by flaunting their wealth by how flashy their pitches are and the way grand the manufacturing is. Now, the huge manufacturers are wanting for small businesses with out-of-the-box considering that can elevate their model and make them stand out from the crowd. They’re spending time deep-diving into the creatives on the market, to seek out the most original and thrilling concepts to resolve their issues.
Creativity has now grow to be a small enterprise’s strongest asset, their greatest energy in competing in opposition to the huge companies and getting themselves in entrance. As a enterprise proprietor, this has grow to be one among the major focuses when recruiting, guaranteeing the staff is made up of a gaggle of creatives that each one carry one thing totally different to the desk, however collectively, kind a powerful providing. In order to stay aggressive, we have to stay artistic. That’s the currency we’re now buying and selling in.
Fast ahead to right this moment, our staff could have grown in measurement and so too have our choices, however our core perception in problem-solving via creativity and collaboration stays the similar. Our purchasers come to us not solely as a result of they know we are able to ship high-quality work, but in addition due to our eagerness to suppose outdoors that proverbial field and discover artistic methods so as to add worth to all we ship.
While making use of creativity in a enterprise might sound par for the course, the creativity I’m speaking about extends past a canvas and out of doors the view of a lens. The value-added via artistic considering might be utilised in businesses of any sort. And if the previous 18 months has taught us all something, it’s that the future is unsure and solely via resilience, can we thrive. So, who’re the artistic thinkers in your staff?